Kia Spain partnered with Dreamshot to transform its digital advertising pipeline, combining AI-generated vehicle imagery with predictive performance scoring to achieve breakthrough results across Google and Meta.
By leveraging Dreamshot's IQA scoring model—trained on over 600,000 ads—Kia's team can now predict which creatives will perform best before spending a single euro on media, fundamentally changing how the brand approaches paid advertising.
The Challenge
Automotive advertising is fiercely competitive. Kia Spain needed to constantly refresh its ad creatives across Google and Meta to combat ad fatigue, but traditional photoshoots created bottlenecks in both speed and budget.
- High cost per click on automotive display and social ads
- Constant creative refreshes needed to combat ad fatigue across platforms
- Traditional photoshoots limited the volume and variety of ad variations
- No reliable way to predict which visuals would drive the best performance
- Each campaign required localized visual content for the Spanish market
The Solution: Dreamshot + IQA Prediction
Dreamshot provided Kia Spain with two complementary capabilities: high-fidelity AI-generated automotive imagery and an IQA scoring engine that predicts ad performance before launch.
The IQA model evaluates every generated image across eight quality dimensions, assigning a predictive score based on patterns learned from hundreds of thousands of real ad campaigns. Kia's marketing team uses these scores to select the highest-potential creatives for each campaign, eliminating guesswork and maximizing return on ad spend.
With AI-generated visuals, the team produces hundreds of ad variations per campaign—each showing the vehicle in different settings, angles, and contexts—without the logistical overhead of traditional photoshoots.
Three Key Impact Areas
Predictive Creative Selection
- IQA scores every image across 8 quality dimensions
- Creatives ranked by predicted conversion likelihood
- Top-performing visuals auto-flagged for ad spend allocation
- Data-driven decisions replace subjective creative reviews
Massive Creative Volume
- Hundreds of ad variations generated per campaign
- True A/B testing at scale without additional production costs
- Fresh creatives deployed weekly to combat ad fatigue
- Multiple formats optimized for each platform
Market-Specific Optimization
- Localized backgrounds and contexts for the Spanish market
- Cultural nuances reflected in visual storytelling
- Seasonal and regional campaign adaptations on demand
- Consistent vehicle rendering across every variation
Measurable Results
Ad Performance
- 3x increase in ad traffic
- Cost per click reduced to 1/3
- Higher click-through rates across all campaigns
Creative Output
- Hundreds of ad variations per campaign
- Weekly creative refreshes without photoshoots
- IQA-scored creatives outperform traditional assets
Platform Coverage
- Optimized creatives running on Google Ads
- High-performing visuals deployed across Meta
- Platform-specific formats generated automatically
A New Standard for Automotive Advertising
Kia Spain's results demonstrate that combining AI-generated imagery with predictive scoring isn't just a creative experiment—it's a measurable performance advantage. By tripling ad traffic while cutting costs by 3x, the partnership with Dreamshot has set a new benchmark for data-driven automotive advertising.