Performance-driven automotive brand Cupra partnered with Dreamshot to create market-specific visual content at scale, maintaining brand consistency while adapting to local audiences across Europe.
The collaboration demonstrates how a brand with a strong visual identity can leverage AI to deliver personalized campaigns across every market—without compromising on quality or the distinctive Cupra aesthetic.
The Challenge
Cupra operates across multiple European markets, each with its own cultural context, visual preferences, and campaign requirements. The brand needed to deliver localized content at the pace the market demands while keeping its performance identity intact.
- Operating across multiple European markets with different cultural contexts
- Maintaining the Cupra brand DNA across localized campaigns
- Traditional photo production couldn't keep pace with multi-market demands
- High costs of organizing photoshoots in multiple locations
- Long lead times from brief to final delivery across regions
The Solution: AI-Powered Localization at Scale
Dreamshot enables Cupra to generate high-fidelity vehicle imagery tailored to each market from a single vehicle asset. The AI preserves Cupra's performance aesthetic—sharp lines, dramatic lighting, urban energy—while adapting backgrounds, settings, and contexts to resonate with local audiences.
Whether it's a Cupra Formentor against Barcelona's waterfront for the Spanish market or set against an alpine backdrop for Austria, every image feels authentically Cupra while speaking to its local audience.
The result is a content pipeline that can launch simultaneous multi-market campaigns from a single creative brief, with each market receiving visuals that feel locally relevant.
Three Key Impact Areas
Multi-Market Scale
- Content customized for each European market from a single vehicle asset
- Location-specific backgrounds matching local visual language
- Cultural nuances reflected in every campaign variation
- Centralized asset management with localized output
Brand Consistency
- AI models trained on Cupra's performance aesthetic
- Every generated image preserves the brand DNA
- Consistent vehicle rendering across all variations
- Style guidelines enforced automatically at scale
Speed to Market
- New campaign visuals delivered in hours instead of weeks
- Rapid iteration on concepts without production delays
- Simultaneous multi-market launches from a single brief
- Real-time adaptation to market trends and events
Measurable Results
Market Coverage
- Personalized content across all European markets
- Localized campaigns for each region from a single asset
- Consistent brand presence across every touchpoint
Production Speed
- Campaign visuals delivered in days, not months
- Multi-market launches executed simultaneously
- Creative iterations completed in hours
Cost Efficiency
- Significant reduction in multi-location photoshoot expenses
- No travel, logistics, or on-site production required
- Budget reallocated from production to media spend
Scaling Brand Identity Across Borders
Cupra's partnership with Dreamshot proves that personalization and brand consistency don't have to be trade-offs. By leveraging AI-generated imagery, the brand delivers locally relevant content across every European market while preserving the performance-driven identity that defines Cupra.